Predictive Power of Personality on Music-Genre Exclusivity
نویسندگان
چکیده
Studies reveal a strong relationship between personality and preferred musical genre. Our study explored this relationship using a new methodology: genre dispersion among people’s mobile-phone music collections. By analyzing the download behaviours of genre-defined user subgroups, we investigated the following questions: (1) do genre-preferring subgroups show distinct patterns of genre consumption and genre exclusivity; (2) does genre exclusivity relate to Big Five personality factors? We hypothesized that genre-preferring subgroups would vary in genre exclusivity, and that their degree of exclusivity would be linearly associated with the openness personality factor (if people have open personalities, they should be “open” to different musical styles). Consistent with our hypothesis, results showed that greater genre inclusivity, i.e. many genres in people’s music collections, positively associated with openness and (unexpectedly) agreeableness, suggesting that individuals with high openness and agreeableness have wider musical tastes than those with low openness and agreeableness. Our study corroborated previous research linking genre preference and personality, and revealed, in a novel way, the predictive power of personality on musicconsumption.
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